Website for HR LAB Consulting Company

Current website link: https://hrlab.kg/ Company profile (from current site): HR LAB Consulting — a Kyrgyz team of HR professionals based in Bishkek (address: 720021, Bishkek, Shopokova St. 89, 4th floor, office 9). Main focus: comprehensive HR consulting, personnel management solutions for commercial and non-commercial organizations. Key services: recruitment / talent acquisition, personnel assessment & diagnostics, motivation systems (KPI development), personnel adaptation, training & development, HR audits, systematic HR implementation. Values: tailored solutions, systematic approach, ethics, measurable results, innovation, sustainability (coaching key client employees), creative/non-standard thinking. Mission: unlocking the best in people to help organizations use human talent for the benefit of society. Languages: primarily Russian (with some English pages visible). Target: businesses in Kyrgyzstan facing HR challenges.

Project Tasks:

1. Perform SEO optimization of the website for high-frequency and mid-frequency key phrases in relevant languages:
   • Russian: «HR консалтинг Бишкек», «кадровый консалтинг Кыргызстан», «подбор персонала Бишкек», «оценка персонала», «система мотивации персонала», «HR аудит» etc.
   • English: «HR consulting Bishkek», «recruitment Kyrgyzstan», «personnel assessment Kyrgyzstan», «HR solutions Bishkek» etc. (Target local search in Kyrgyzstan + possibly Kazakhstan / neighboring countries).
2. Create a new website with a design that strictly follows the company’s current color scheme and brand book guidelines (or inferred brand identity):
   • Use colors from the existing logo/header/buttons/accents of hrlab.kg (primarily corporate blue tones + white/gray/neutral palette — confirm exact HEX codes during kick-off).
   • Maintain professional, modern, trustworthy corporate style suitable for HR consulting (clean layout, emphasis on trust, results & expertise).
   • Incorporate company mission, values, key statistics (years of experience, satisfied clients, etc.) prominently on the homepage.
3. Add / restructure detailed descriptions of all main services (in at least Russian and English; consider Kyrgyz if needed):
   • Recruitment & talent acquisition
   • Personnel assessment & diagnostics
   • Motivation & KPI systems development
   • Personnel adaptation & onboarding
   • Training, development & coaching
   • HR audits & system implementation
   • Other customized HR solutions
4. Include sections for case studies / client references (gratitude letters, success stories — already present on the site, migrate & improve presentation).
5. Add team / experts section (profiles of key partners: Джумабаева Жыпар, Шекекова Жылдыз etc. with specializations).
6. Implement contact & callback forms, integration with WhatsApp / phone for quick inquiries, map with office location (Shopokova 89, Bishkek).
7. Optional extras (depending on scope): blog/news section for HR articles, lead magnet (e.g. checklist or guide download), integration with Google Analytics / Yandex Metrika, mobile responsiveness.